No chip is more loved around the world than
Lay’s. So PepsiCo set out to embrace its
distinction as the planet’s most popular snack
brand with a new visual identity system that
connects with Lay’s target consumers around
the world: the pleasure seekers.
BRANDS IN SYNC
To help secure the brand’s
position, PepsiCo unified over a
dozen regional brand names
across many markets. By uniting
them under one consistent
brand positioning and
architecture, Lay’s is better
positioned to retain its position
as a true global icon.
BRIGHT AND BEAUTIFUL
The brand has been invigorated by its
first-ever global visual identity, employing
bright, iconic, and lively imagery and
language to broadcast the Lay’s story
— one that’s as alive and singular as the
With its clear, integrated new system,
the Lay’s brand can create immediate,
meaningful connections with chip
lovers around the globe.
Lay's Summer Days featured a collection of special edition packages.