LAY'S

GLOBAL VISUAL IDENTITY SYSTEM
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A LOVE STORY

No chip is more loved around the world than Lay’s. So PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a new visual identity system that connects with Lay’s target consumers around the world: the pleasure seekers.
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BRANDS IN SYNC

To help secure the brand’s position, PepsiCo unified over a dozen regional brand names across many markets. By uniting them under one consistent brand positioning and architecture, Lay’s is better positioned to retain its position as a true global icon.
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BRIGHT AND BEAUTIFUL

The brand has been invigorated by its first-ever global visual identity, employing bright, iconic, and lively imagery and language to broadcast the Lay’s story — one that’s as alive and singular as the brand itself.
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EMBRACING ENJOYMENT

With its clear, integrated new system, the Lay’s brand can create immediate, meaningful connections with chip lovers around the globe.
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Lay's Summer Days featured a collection of special edition packages.