Capitalizing on energy needs with a unique suite of flavors
and ingredients for morning, noon and night.
Dew’s Kickstart line is dubbed one of PepsiCo’s most successful
beverage product launches in years.
Leveraging design thinking, Muller created a
new identity steeped in heritage that will be used
in a unique an integrated approach and roll out
in key countries.
Propel electrolyte water is an exciting addition to the
hydration portfolio, supporting Gatorade’s global aim to
provide athletes with advice and products that help their
performance and achieve.
MIXING IT UP WITH FRIENDS
The Pepsi Digital Table Concept moves Spire’s customized
pouring capabilities to the tabletop — amplifying Spire’s
playful, fun and social aspects. At the heart of the table is
a docking station that dispenses the beverage through the
bottom of the cup.
Pepsi True, an addition to the Pepsi family of colas, is a delicious,
mid-calorie drink that offers the ‘true’taste of cola withless sugar.
Design wasintegral toTrue’sproduct invention anddefinition –from driving
pack form choices to broadening design elements and brand activation methods
and channels —all to provide greater opportunity to expose the brand.